Our Story: A Rich Heritage

Over 85 Years of Perfecting Puff Pastry

Pennant’s humble beginnings

started in a small bakery in 1938 based out of Rochester, New York, “The Flower City.” Driven by the passion of inspired pastry chefs, we’ve evolved into industry leaders and are celebrated for our outstanding dough recipe — a legacy we’ve faithfully upheld for over 85 years.

Pennant Puff Pastry is the foundation of favorite dishes across North America. We serve restaurants, bakeries, hospitality kitchens and more—all thanks to our ongoing devotion to creating versatile, easy to use, and delicious puff pastry dough.

Throughout our +85-year journey, we’ve stayed true to our vision and passion for creating great food. As part of the Aspire Bakeries family, we’ve earned a reputation for providing exceptional, flaky pastry that continues to captivate chefs, bakers, and food service operators alike.

Explore our journey in the timeline below.


Sustainability report 2022

Corporate Social Responsibility Report

Aspire Bakeries and our Brands are committed to a sustainability strategy that addresses positive ethical, environmental, and economic outcomes across our supply chain. It’s important to us that we are viewed both internally and externally as a good corporate citizen. We have developed five focus areas that support our strategy: attracting, developing, and retaining the right workforce for today and the future; achieving world-class food safety and quality; minimizing our use of natural resources and reducing our carbon footprint; sourcing our raw materials and packaging in a sustainable manner; and supporting the communities in which we do business. We work in partnership with our customers and our suppliers to achieve these goals.

For more information about our strategies and our results, please click the link below to view our Corporate Social Responsibility Report.